Before you do anything more, you have to have a plan prepared. What are you about to do to rank higher? How are you going to structure each page? How will those pages be linked? What about back links? The better your plan, the better your chances of success. Don’t worry about being locked into the plan. Once you have your scheme, you can move on to your keywords. Keywords are the primary foundation of any SEO campaign. Irrespective of what strategies you use, they will all revolve around your keywords. Do not try to take shortcuts when selecting your keywords.
Lots of folk prefer to have one page dedicated to every one of their key phrases. That doesn’t mean you can’t use other keywords on those pages, but that the focus will be on one keyword. As an example, the address, title and other bits of your page will contain that keyword.
There’s one last thing worth mentioning: your pages have to be user-friendly. While you may be working conscientiously to use SEO to rank higher, none of it matters if folks don’t like your internet site.
